Red Meat Industry Services (RMIS) Premieres BULLSEYE at NAMPO 2024

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Red Meat Industry Services (RMIS) Premieres BULLSEYE at NAMPO 2024

The Red Meat Industry Services (RMIS) is set to unveil a captivating documentary at NAMPO 2024, offering viewers an immersive journey through the South African Red Meat Value Chain. The documentary is a tribute to the rich history, challenges, and innovations driving the red meat industry forward. The title “BULLSEYE,” alludes to the firm targets that the RMIS has set out to achieve in the Red Meat Industry Strategy 2030.

Narrated by John Hall, a local South African cattle farmer, viewers will witness first-hand the challenges faced by producers, new innovations by the RMIS, and the passionate individuals propelling the industry’s growth.

The documentary delves into various aspects of the red meat industry, highlighting the vital role of technology, tradition, and innovation in meeting the demands of a rapidly evolving market. Through interviews with industry stakeholders, including Dr.Phillip Oosthuizen, Alvin Steenkamp, Michaela Pretorius, and Marina Fourie, viewers gain valuable insights into topics ranging from animal welfare and sustainability to market access and consumer education.

“We are excited to premiere BULLSEYE at NAMPO 2024,” said Dewald Olivier RMIS CEO. “This documentary serves as a celebration of the resilience and dedication of everyone involved in the red meat value chain. It is a testament to our commitment to fostering a sustainable, competitive, and inclusive industry for future generations, and we look forward to meeting the role-players of the value chain at NAMPO.”

Screenings of BULLSEYE will take place every hour on the hour from 14 – 17 May at the Livestock Auction Building during NAMPO 2024. Attendees are invited to join the RMIS team for this cinematic experience, offering a glimpse into the heart of the red meat industry.

Following NAMPO 2024, the documentary will be available for viewing on the Red Meat Khuluma YouTube channel, ensuring broader accessibility for audiences worldwide.

Disclaimer:

The opinions expressed in this documentary are solely those of the individuals interviewed and do not necessarily reflect the views of the Red Meat Industry Services (RMIS). Viewers are encouraged to engage critically with the content and consult additional sources for further understanding. No animals were harmed during the production of this documentary, and ethical filming practices were strictly adhered to. The documentary respects cultural sensitivities and ethical standards in its portrayal of people, practices, and places.

Narrated by John Hall, a local South African cattle farmer, viewers will witness first-hand the challenges faced by producers, new innovations by the RMIS, and the passionate individuals propelling the industry’s growth.

The documentary delves into various aspects of the red meat industry, highlighting the vital role of technology, tradition, and innovation in meeting the demands of a rapidly evolving market. Through interviews with industry stakeholders, including Dr.Phillip Oosthuizen, Alvin Steenkamp, Michaela Pretorius, and Marina Fourie, viewers gain valuable insights into topics ranging from animal welfare and sustainability to market access and consumer education.

“We are excited to premiere BULLSEYE at NAMPO 2024,” said Dewald Olivier RMIS CEO. “This documentary serves as a celebration of the resilience and dedication of everyone involved in the red meat value chain. It is a testament to our commitment to fostering a sustainable, competitive, and inclusive industry for future generations, and we look forward to meeting the role-players of the value chain at NAMPO.”

Screenings of BULLSEYE will take place every hour on the hour from 14 – 17 May at the Livestock Auction Building during NAMPO 2024. Attendees are invited to join the RMIS team for this cinematic experience, offering a glimpse into the heart of the red meat industry.

Following NAMPO 2024, the documentary will be available for viewing on the Red Meat Khuluma YouTube channel, ensuring broader accessibility for audiences worldwide.

Disclaimer:

The opinions expressed in this documentary are solely those of the individuals interviewed and do not necessarily reflect the views of the Red Meat Industry Services (RMIS). Viewers are encouraged to engage critically with the content and consult additional sources for further understanding. No animals were harmed during the production of this documentary, and ethical filming practices were strictly adhered to. The documentary respects cultural sensitivities and ethical standards in its portrayal of people, practices, and places.

The Red Meat Industry Services (RMIS) is set to unveil a captivating documentary at NAMPO 2024, offering viewers an immersive journey through the South African Red Meat Value Chain. The documentary is a tribute to the rich history, challenges, and innovations driving the red meat industry forward. The title “BULLSEYE,” alludes to the firm targets that the RMIS has set out to achieve in the Red Meat Industry Strategy 2030.

Narrated by John Hall, a local South African cattle farmer, viewers will witness first-hand the challenges faced by producers, new innovations by the RMIS, and the passionate individuals propelling the industry’s growth.

The documentary delves into various aspects of the red meat industry, highlighting the vital role of technology, tradition, and innovation in meeting the demands of a rapidly evolving market. Through interviews with industry stakeholders, including Dr.Phillip Oosthuizen, Alvin Steenkamp, Michaela Pretorius, and Marina Fourie, viewers gain valuable insights into topics ranging from animal welfare and sustainability to market access and consumer education.

“We are excited to premiere BULLSEYE at NAMPO 2024,” said Dewald Olivier RMIS CEO. “This documentary serves as a celebration of the resilience and dedication of everyone involved in the red meat value chain. It is a testament to our commitment to fostering a sustainable, competitive, and inclusive industry for future generations, and we look forward to meeting the role-players of the value chain at NAMPO.”

Screenings of BULLSEYE will take place every hour on the hour from 14 – 17 May at the Livestock Auction Building during NAMPO 2024. Attendees are invited to join the RMIS team for this cinematic experience, offering a glimpse into the heart of the red meat industry.

Following NAMPO 2024, the documentary will be available for viewing on the Red Meat Khuluma YouTube channel, ensuring broader accessibility for audiences worldwide.

Disclaimer:

The opinions expressed in this documentary are solely those of the individuals interviewed and do not necessarily reflect the views of the Red Meat Industry Services (RMIS). Viewers are encouraged to engage critically with the content and consult additional sources for further understanding. No animals were harmed during the production of this documentary, and ethical filming practices were strictly adhered to. The documentary respects cultural sensitivities and ethical standards in its portrayal of people, practices, and places.

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