Better data. Better breeding. Better beef.

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Better data. Better breeding. Better beef.

Research and innovation continue to drive the global beef industry forward. In New Zealand, the Cool Beef Programme is bringing together farmers, researchers and industry partners to better understand the relationship between feed efficiency, methane emissions and production traits in beef cattle.

Over the next four years, the programme will collect data from thousands of cattle to help build a clearer picture of how efficiency, productivity and emissions are linked. The long-term goal is to support future breeding decisions with robust science and practical information.

Initiatives like these highlight the importance of research-led solutions that help producers remain productive, profitable and resilient while meeting the challenges of the future.

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