Our Story

The RMIS Business Profile page succinctly encapsulates the organisation’s comprehensive expertise and steadfast dedication to advancing the South African Red Meat industry.

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In recent years the red meat industry structure underwent a breakthrough intervention shifting the sector from working in silos towards an increasingly collaborative effort. 

The primary value chain came together as the Red Meat and Livestock Primary Cluster (RMPC) to establish a not-for-profit company that is responsible for fulfilling services within the value chain from the farmer to the abattoir. The RMPC consist of the following organisations:

The Red Meat Industry Services (RMIS) was therefore founded in 2022. The RMIS operates at the intersection of innovation and tradition leveraging government approved statutory levies to drive impactful services throughout the sector. 

These services are driven by the Red Meat Industry Strategy 2030, which is written to align with the government’s Agriculture Agro-processing master plan (AAMP). The RMIS will act as the industry champion to operationally drive the strategy, partnering and collaborating with the red meat value chain actors and all spheres of government.

Animal and public health

Creating a credible national animal health and meat safety standard

Animal and public health

  • A Model which continuously drives & executes National Animal Health Credibility 
  • Meat/Product Safety – Inspections & SPS compliance at all required nodes in the value chain
  • Maintenance/Regain FMD-free status or OIE compliance, ensuring secured access to lucrative international markets (particularly for high-value cuts) & supporting One Health
  • Implemented compartments in the Beef & Sheep sector

Inclusive growth

Empowering farmers to thrive

Inclusive growth

  • Overall beef production grows by 35%
  • Emerging / subsistence farmers:
    • Increase female herd composition from avg. of 41% to 47%
    • Increase weaning rate from avg. of 40% to at least 50%
    • This overall gain of 8% in productivity already translates to a 44% (155 000) increase in weaners calves produced for auction.
  • Medium to large scale black producer support:
    • At least 1,4 mil Ha targeted for production support
    • 250 000 additional weaner calves targeted from these producers over the next 10 years
    • Enough Animal Handing facilities in the highest production & animal health risk areas

Market access

Growing the national commercial value chain and increasing beef exports

Market access

  • Phase 1 of a Livestock Identification and Traceability System for Beef – Trade security & continuity to grow from this foundation
  • Growing total international market share & relevance since local demand is flat and can dampen industry profitability & stagnation in the industry
  • Growing the export share of production from 4% to at least 24%, adding R 8.3 billion in additional revenue
  • Growing the export of live slaughter stock

Competitiveness and sustainability

Improving production productivity towards an international benchmark

Competitiveness and sustainability

  • Market Quality – an industry-led grading system that is internationally recognised and benchmarked, thereby increasing the competitiveness in international markets
  • Grow Local consumption (even though fairly flat) but still realise an additional revenue of at least R 800 million (local meat prices remaining consumer conscious, supported by a balanced carcass being exported)
  • High productivity in the commercial sector – coupled with high-quality breeding material. Growth in breeding material to support overall herd productivity, adaptability & product quality

Vision 2030: Inclusive Growth of
> R 12 Billion above baseline & securing animal & public health status.

The red meat value chain, which includes beef and lamb production, makes up a significant portion of the country’s economy and has a significant impact on South Africa’s economy and Gross Domestic Product (GDP). 

According to the Department of Agriculture, Forestry and Fisheries, the red meat sector employs over 600,000 people in South Africa and contributes over 70 billion Rand (approximately 4.6 billion US dollars) to the country’s economy each year. The sector also has a positive impact on other industries, such as transportation and food processing, as well as generating foreign exchange through exports.

The red meat value chain has faced some challenges in recent years, including increasing competition from other protein sources, changing consumer preferences, and animal health issues, such as Foot-and-Mouth Disease (FMD). However, the South African government and the red meat industry have been working together to address these challenges and promote the growth and development of the sector.

20% Growth

The South African red meat industry has the potential to grow by more than 20% above a “business as usual” scenario, adding more than R 12 billion in real terms to South Africa’s agricultural GDP per annum by 2030.

1 Million Households

With approximately 40-50% of the national herd in the hands of communal and smallholder farmers, the sector can become a dynamic driver, changing the lives of more than 1 million households involved in livestock production.

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