Consumer Education

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Beef and Lamb SA is the official consumer education program for RMIS and is funded by statutory levies, paid by the red meat value chain role players. The main mandate of Beef and Lamb SA is to perform generic commodity consumer education, aiming to translate science into consumer-friendly messages to assist consumers in making informed decisions when it comes to red meat consumption.

Beef and Lamb SA base their consumer education on sound, current consumer insights data, generated in-house to inform targeted, relevant, educational campaigns. Currently the main educational themes include product utilisation, red meat industry practices, nutrition and health and sustainable consumption.

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