Consumer Education on Red Meat
RMIS’s consumer education program, managed through Beef & Lamb South Africa, helps consumers make informed choices about red meat. By translating scientific research into easy-to-understand information, the initiative promotes awareness of nutrition, safe food handling, sustainability, and responsible consumption. Through educational campaigns, resources, and downloadable beef and lamb cuts posters, RMIS empowers South Africans to better understand and enjoy quality red meat with confidence.
Consumer Education by Beef & Lamb
Beef & Lamb South Africa is the official consumer education program of RMIS, funded by statutory levies contributed by stakeholders across the red meat value chain. Its primary mandate is to deliver high-impact, science-based consumer education campaigns that help South Africans make informed decisions about red meat consumption. By translating complex nutritional and agricultural science into simple, practical messages, the program promotes better understanding, confidence, and trust in locally produced beef and lamb.
Driven by current consumer insights and in-depth research, Beef & Lamb SA ensures that every educational initiative is relevant, credible, and effective. The program’s key focus areas include product utilisation, red meat industry practices, nutrition and health, and sustainable consumption — all aimed at empowering consumers to choose, prepare, and enjoy red meat responsibly and sustainably.