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A comprehensive strategy to enhance beef industry growth through inclusivity, improved animal health, market competitiveness, and expanded market access.

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Inclusive Growth

Pioneering strides in beef production, empowering emerging farmers with increased herd composition and weaning rates, leading to substantial growth in weaner calf production. Additionally, targeted support for medium to large-scale black producers ensures sustainable expansion and enhanced animal health across critical areas.

Inclusive Growth

  • Overall beef production grows by 35%
  • Emerging / subsistence farmers:
    • Increase female herd composition from avg. of 41% to 47%
    • Increase weaning rate from avg. of 40% to at least 50%
    • This overall gain of 8% in productivity already translates to a 44% (155 000) increase in weaners calves produced for auction.
  • Medium to large scale black producer support:
    • At least 1,4 mil Ha targeted for production support
    • 250 000 additional weaner calves targeted from these producers over the next 10 years
    • Enough Animal Handing facilities in the highest production & animal health risk areas

Animal Health

Ensuring national animal health standards and product safety through rigorous inspections and SPS compliance at every stage of the value chain. Focused efforts on maintaining or regaining FMD-free status and OIE compliance facilitate access to lucrative international markets, bolstering trade opportunities for high-value cuts while promoting One Health initiatives. Implementation of compartments in the beef and sheep sectors enhances overall industry resilience and disease management strategies.

Animal Health

  • A Model which continuously drives & executes National Animal Health Credibility Meat/Product Safety – Inspections & SPS compliance at all required nodes in the value chain
  • Maintenance/Regain FMD-free status or OIE compliance, ensuring secured access to lucrative international markets (particularly for high-value cuts) & supporting One Health
  • Implemented Compartments in the Beef & Sheep sector

Competitiveness & Sustainability

Enhancing market quality through an industry-led grading system that meets international standards, boosting competitiveness in global markets. Despite modest growth in local consumption, strategic measures aim to generate additional revenue of at least R 800 million, with local meat prices remaining consumer-conscious and exports focused on balanced carcass offerings. Prioritizing high productivity in the commercial sector, coupled with access to top-quality breeding material, fosters overall herd productivity, adaptability, and product quality, ensuring long-term sustainability.

Competitiveness & Sustainability

  • Market Quality – an industry-led grading system that is internationally recognised and benchmarked, thereby increasing the competitiveness in international markets
  • Grow Local consumption (even though fairly flat) but still realise an additional revenue of at least R 800 million (*local meat prices remaining consumer conscious, supported by a balanced carcass being exported)
  • High productivity in the commercial sector – coupled with high-quality breeding material. Growth in breeding material to support overall herd productivity, adaptability & product quality

Animal Health

Investing an estimated R 200 million in phase 1 of a Livestock Identification and Traceability System for Beef, laying the groundwork for enhanced trade security and continuity. Emphasizing the expansion of international market share and relevance to counteract stagnant local demand, thereby boosting industry profitability and averting stagnation. Strategically increasing the export share of production from 5% to at least 24% promises to add R 7.5 billion in additional revenue. Moreover, prioritizing the export of live slaughter stock further contributes to market growth and revenue generation.

Animal Health

  • Estimated R 200 million to implement  phase 1 of a Livestock Identification and Traceability System for Beef – Trade security & continuity to grow from this foundation
  • Growing total international market share & relevance since local demand is flat and can dampen industry profitability & stagnation in the industry
  • Growing the export share of production from 5% to at least 24%, adding R 7.5 billion in additional revenue
  • Growing the export of live slaughter stock

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